Global Merchandising

// Our Artists

// Beyond the T-Shirt

// Services

Product Development

Retail Distribution

Live Event/Tour Sales

Official Web Shops

Third Party Licensing

Pop-Up Store

Endorsement & Sponsorship

V.I.P. Service

// Beyond the T-Shirt

// Global News

// Beyond the T-Shirt

// About Us

Global Merchandising Services was established in 2008 by 30-year industry veteran Barry Drinkwater, founder and former worldwide CEO of Bravado International Group.

GMS provides a non-corporate alternative for artists and entertainment-rights holders searching for a combination of old-school service and cutting edge development.

Global creates unique and innovative international merchandise programs as creative as they are profitable.

Based in London and Los Angeles, Global is the turnkey solution for design, product development, manufacturing and sales in all channels of retail distribution: live events, web stores, sponsorships, and third-party licensing.

Our staff of industry experts combine passion, experience and knowledge to maximize all potential revenue streams and deliver quality merchandise to the consumer.

// Beyond the T-Shirt

// Get in Touch


Global Merchandising Services Ltd
Matrix Studios
91 Peterborough Road
London SW6 3BU


Main Contacts

Barry Drinkwater

Group Executive Chairman

Bobby Langley

Artist Relations

Maria Conroy


Jeremy Hewitt


Jackie Phillimore

European Retail

Chris Drinkwater

Online & E-Commerce

Jens Drinkwater


Los Angeles

Global Merchandising Services, Inc
1680 Vine Street, Suite 1112
Los Angeles, CA 90028


Main Contacts

Benny Lindstrom


Mike Rotondo

Artist Relations

Alicia Forrest

Artist Relations

Brad Andersen


Mary Kean


Lisa Rezner

Online & E-Commerce

Job Queries