Global Merchandising

NEWS // Mötley Crüe launch ASG guitar range

Mötley Crüe launch ASG guitar range

Sometimes things are so good that once just isn’t enough. That’s certainly the case for Artists Series Guitar and famous badboy rockers Mötley Crüe, who are collaborating to produce not one, but two remarkable electric guitars to celebrate the band’s Final Tour. All the unforgettable riffage, savage intensity and epic performances shine through in the look and feel of these limited-edition instruments. Both axes evoke the energy, power and attitude of two amazing albums, Girls, Girls, Girls and Dr. Feelgood, produced to worldwide acclaim during the apex of Mötley Crüe’s stardom.

When Mötley Crüe released Girls, Girls, Girls in the spring of 1987 they were already one of the most notorious acts in rock and roll, leading a rebellious generation to new heights of grandeur and debauchery. Nowhere was their pugnaciously puerile attitude and lifestyle of reckless abandon more apparent than in this follow-up to their smash hit album Theatre of Pain. Decades later, this audacious disc practically defines the sound and look of 1980s MTV metal. Fittingly, the guitar features the famous cover photograph by Barry Levine on the face of the instrument, along with the lipstick-on-the-mirror logo by Christopher Polentz. Mick Mars, Nikki Sixx, Tommy Lee and Vince Neil rock the look of hedonistic badboy degeneracy with big hair and bigger motorcycles.

But once is never enough. Released in late summer 1989, Dr. Feelgood was a runaway hit, going sextuple platinum in the USA and breaking sales records for the band abroad. Now a new electric guitar from Artist Series Guitar celebrates the storied Mötley Crüe album that serves as a musical cynosure for all the glory and excess of the late 1980s. While the disc featured some of the band’s most ebullient hits including Kickstart my Heart, Don’t Go Away Mad (Just Go Away). The centerpiece of the album cover and this instrument is artist Don Brautigam’s devilish take on the snake of Hygieia, now coiled around a skull-topped sword, bat wings extended threateningly against a backdrop of chipped green bathroom tiles.

These axes rock, and it’s not just the epic images on the top, it’s pure ASG quality construction, from the guitars’ solid mahogany or basswood bodies, rosewood fingerboards, mother of pearl trapezoid inlays, Gravedigger headstocks, custom ASG Arsenal pickups and chrome ASG headstock emblems. They’re bound throughout, and the adapted album cover art is affixed to each body using ASG’s exclusive chemical bonding process. Only 100 of each of these two exclusive electric guitars will be produced, each finished by master craftsmen in our Fullerton shop and shipped with a certificate of authenticity; reserve yours today before they sell out! All bad things must come to an end, even for the World’s Most Notorious Rock Band, now embarking on their final tour. And if once just isn’t enough for you either, this is your chance to get your name on the list for both.

To find out more, click here

NEWS // Ghost and Vannen Announce Limited Edition Watch

Ghost and Vannen Announce Limited Edition Watch

Vannen Watches and Ghost have consulted The Great Adversary, and he has granted us permission for a new collaboration with this amazing dark rock band from Sweden.

A limited edition Ghost watch will be available for pre-order on Friday, October 31st at 9am PST, only at

Keeping with our tradition of unique surprises for the fans, Vannen and Ghost have something delightfully insidious planned for the true believers… be sure to follow Ghost and Vannen for more details, and the full watch reveal on October 29th.

NEWS // Motörhead Vintage Warpig Chucks Launched

Motörhead Vintage Warpig Chucks Launched

Warpig converse resizedThe Ave, the customer retailer based in Venice Beach CA has recently launched customer made Warpig Converse Chuck Taylor shoes.

These shoes are custom made using their unique digital process, at The Ave in the heart of Venice Beach, CA.

You can find out more here

NEWS // New Beyoncé webstore launched

New Beyoncé webstore launched

To coincide with the new Beyoncé fall range of merchandise, the Beyoncé webstore has been completely revamped.  The new store now is built using responsive design to give fans the best viewing experience of the site, regardless of what device they are using to access it.
Find out more here

NEWS // Mastodon launch Black Blood Coffee

Mastodon launch Black Blood Coffee

Dark Matter Coffee and Mastodon have joined forces to create this colossal coffee, Black Blood. It is composed of Dark Matter Coffee’s infamous Unicorn Blood aged in Basil Hayden’s Bourbon Whiskey barrels. Black Blood will be available in 12oz bags, limited to 2000 world wide.

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NEWS // New Mötley Crüe: The Final Tour Sizzle Reel