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NEWS // Ugly Xmas Sweaters Meet Rock ‘n’ Roll

Ugly Xmas Sweaters Meet Rock ‘n’ Roll

Wall Street Journal
By Eric R. Danton
Dec. 12, 2013

Finally, music fans don’t have to choose between supporting their favorite acts and wearing ugly Christmas sweaters, thanks to an oddball fashion trend that lets them do both at once.

Slayer, Metallica and Queens of the Stone Age are among groups offering their versions of the classic Scandinavian-style holiday sweaters traditionally adorned with snowflakes, fir trees and reindeer, augmented for rock ‘n’ roll with skulls and band logos. (Queens of the Stone Age kept the reindeer, though they are depicted mating.) The fashion statement seems to have started last year with Slayer, after someone from the band’s management team was batting around ideas with a representative from the company that handles merchandise for the group.

“We did them and within a few hours we’d sold 500. They’re obviously a popular item,” Barry Drinkwater, founder of Global Merch Services, said from London, where the company is based.

The Slayer sweater, featuring the band’s name surrounded by pentagrams and skulls, now has plenty of company. Hip-hop group the Roots, Canadian alt-rock duo Death From Above 1979 and boy band One Direction have all introduced Christmas sweaters.

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